Ok – So you’ve gone to the trouble of making your social media accounts and you’ve posted some pictures and some statuses, maybe a bit of video footage but it’s just not popping.

We all want to know how we can reach people on the other side of the internet and magically turn on that revenue funnel – but – it’s not quite that easy. Belive it or not – Facebook doesn’t want you to succeed on your own – they want you to pay to play so to speak.

There are a number of ways we can help you to turn up the volume on your reach and your sales by adopting some tried and tested methods.

The best way you can build rapport online locally is to join local groups AS your social media page and comment and interact AS your page in order to get people talking to you and interacting with you. This rapport building will help people to not only recognise your brand in the future as a source of good local knowledge but it will also help them to become motivated to recommend you when they see other people posting online asking for recommendations.

On average it takes a person 6 exposures to a brand before they become comfortable enough to buy or interact with it. You’ve got to hang in there – unless you’re willing to thrown money at facebook ads until they eventually start to work – you’re going to have to give your social media account a virtual persona that people can identify with. An example of a business coming across as a personality would be the aldi social media team with their cheeky teasing of M&S. The other extreme would be to present your own short videos or reels on your page in order to really help people build a picture of what it’s like to interact with you.

We really want to help local businesses stand out and we offer a consultancy service if you’d like to discuss projects and ideas with us. We can help you to avoid the pitfalls and the traps we’ve seen along our journey through social media and the online world.

Please contact us about any specific project you would like us to talk about – but we’ve got some more information to help you mnake a decision about why we’re a great service to use for your business.

Here are five ways you can use your social media to reach more people locally on the other side of the internet.

  1. Host Contests and Giveaways: Engage potential customers by hosting contests and giveaways on your Facebook page. Encourage participants to like, share, and comment on your post for a chance to win a prize. This generates buzz and increases your organic reach, as people share your content with their friends. Make sure the prize is relevant to your business to attract participants who are genuinely interested in your products or services.
  2. Collaborate with Local Influencers / businesses: Identify influential individuals or businesses in your local community who have a strong following on Facebook. Collaborate with them to promote your business or a specific campaign. This could involve sponsored posts, product reviews, or even hosting joint events. By leveraging their influence and reach, you can tap into their audience and gain exposure to potential customers who may not be familiar with your business.
  3. Share User-Generated Content: Encourage your customers to share their experiences with your products or services on Facebook. When they post about their positive interactions, ask for their permission to share their content on your business page. This user-generated content acts as social proof and testimonial, building trust and credibility for your business. It also encourages others to engage and share their own experiences, thereby expanding your reach.
  4. Provide Exclusive Offers and Discounts: Reward your Facebook followers with exclusive offers and discounts. Create posts that highlight special promotions available only to those who follow your page. This creates a sense of exclusivity and incentivizes people to engage with your content and stay connected. You can also utilize Facebook’s targeting (paid) options to promote these offers specifically to local users, ensuring maximum impact within your target audience.
  5. Collaborate with Local Organizations and Events: Partner with local organizations, charities, or events to expand your reach. Sponsor a local event or collaborate on a joint marketing campaign. This allows you to tap into their existing networks and gain exposure to a broader audience. Additionally, when you support local initiatives, you enhance your reputation as a community-focused business, which can attract customers who prioritize supporting local enterprises.

Get Started NOW

Get in touch right now to get your first campaign started with BPL A.P.P – All you need to do is

  • email us go@bplapp.co.uk or
  • call 07562 269 826